In many ways, Hong Kong is a modern city....you can even call it futuristic in some regards. It's home to the largest outdoor escalator in the world, incredibly precise, clean and frequent train system, highway sound barrier walls that completely block out the sound, and an Octopus card that can be used on trains, vending machines and many shops around the city.
However, in many ways, Hong Kong is behind. For instance, e-commerce is at a very nascent stage, behind US by some ten years. While most locals & expats have a mobile phone (the cell phone penetration here is at nearly 100%) shopping online is not a seamless experience. Many shops are family owned and don't have an online presence. The ones that do have not quite figured it out yet and even a simple task of ordering a meal online can often be more complex than it should be. Most companies are yet to engage in Search Engine Optimization and Affiliate Marketing is not heardof, whereas in US it's nearly 25% of e-commerce. This all can spell out a massive opportunity to do e-commerce in Hong Kong, and many start-ups are popping up to fill the gaps.
Google is the #1 Search Engine in Hong Kong. Many locals insist that they use Yahoo for search, however, according to Hitwie, Google has been the #1 engine since 2012 and has nearly a 35% market share. One possible explanation is that all of the Android users are automatically using Google.
Hong Kong = Small Businesses. More than 90% of Hong Kong's business are small, family owned firms. You won't find big box stores here.
Facebook is the #1 Social Network. There are 3.4 million Facebook users in Hong Kong, roughly 55% of the population.
Over 2 Million on Sina Weibo, an Asian Twitter equivalent, has over 2 million Hong Kong users and in Jan 2013 launched an English version of the application.
Over 30,000 Expats. Hong Kong issued 30,557 visas in 2011 under the general employment policy, which excludes mainlanders, domestic helpers and certain schemes for labourers and graduates. British and American expats continue to lead the charge among foreign workers.
Traditional Media Advertising compries 93% of Ad Spend. Although digitization is gaining traction in Hong Kong, its impact has some way to go before it is fully monetized. Digital advertising revenue in Hong Kong remains low compared to other developed regions in Asia. Instead of switching to digital alternatives, advertisers continue to embrace traditional advertising means. The number of free newspaper dailies available in Hong Kong increased from 5 to 7 between May 2011 and May 2012.Due to their ability to reach a mass audience, newspapers in Hong Kong are still considered by most advertisers to be one of the most effective means of advertising.
TV = 22% of ad spend
Newspapers = 16% of ad spend
Outdoor = 12% of ad spend
Online TV & Mobile Advertising Fastest Growing Segments. Online TV Television & mobile advertising revenue to grow 29.4 per cent yearly. This is the fastest growing segmenst among advertising.